Bohdan Ziniak

Design leader, entrepreneur, and researcher helping teams turn complex digital products into clearer, more trusted, and scalable experiences.

Bohdan Ziniak is the Co-Founder & Design Director at Flying Age, where he leads the strategic design direction behind digital products, brand systems, and user experiences for teams across SaaS, FinTech, AI, hospitality, and other digital-first industries.

His work sits at the intersection of design, business, and systems thinking. With 12+ years of experience in UX/UI, product design, visual identity, and service design, Bohdan focuses on creating digital experiences that are not only visually strong, but clear, usable, scalable, and aligned with real business goals.

His approach is shaped by a science-led mindset and a long-standing interest in how complex systems work. This influences the way he approaches design: research first, assumptions tested, product logic clarified, and visual systems built to support long-term growth.Alongside his work at Flying Age, Bohdan coaches service design at UKRSIBBANK BNP Paribas Group and continues academic research into adaptive interfaces and UI for AI Assistants. This combination of agency practice, service design, and research helps him look at products from multiple angles: user behavior, business value, brand trust, and future product evolution.

At Flying Age, Bohdan shares thoughts on product strategy, UX/UI, service design, AI-driven interfaces, and the strategic decisions behind digital experiences that work in real life.