Credit Union rooted in tradition, built for tomorrow.
Input
A heritage brand with deep roots and a legacy digital storefront. Strong offline, invisible online - yet 25% of members already bank via an interface never built for mobile.
Reasoning
Parallel Design and Webflow from week one. Modernizing heritage through typography and tone to capture the 72% of members discovering Nova UA online.
Outcomes
A modular site system, restructured key flows, and a story architecture that makes the work easy to scan without flattening it.
Strategy
We ran a workshop with Nova’s leadership to get everyone on the same page and define what the website and future digital experience should support.
Reasoning
We highlighted how small UX gaps can reduce trust, slow growth, and increase effort — reinforcing why experience needs to evolve with member expectations.
Outcomes
We shifted the focus from traffic alone to engagement, satisfaction, and conversion — helping define what success truly looks like.
Modular System
17 reusable templates and a component library
Publishing
Client-owned launch workflow. Nova UA's marketing team now ships new pages 5× faster — no tickets, no delays, no design dependency.
Reusable system
A layout grammar the team can extend in Webflow without calling design back in for every launch.
Mobile-First
of members access Nova UA on mobile. Every component — navigation, service cards, application forms — was reimagined mobile-first to match real behavior, not desktop assumptions.
Performance
faster load times after asset optimization, simplified layouts, and modular templates. Less friction for on-the-go members, better Core Web Vitals across the board.
Outcomes
growth in the younger audience since launch — driven by a simplified application flow, bilingual onboarding, and SEO restructured around how prospective members actually search.
The challenge
Strategy
Positioning Insights
Achievements
Smooth Experience Everywhere
